A comprehensive guide to internal and external business diagnostics, focusing on strategic analysis tools and environmental scanning methods for organizational assessment and strategic planning.
- The diagnostic interne et externe management framework combines analysis of internal capabilities with external environment assessment
- Internal diagnostics evaluate resources (financial, human, material) and core competencies
- External diagnostics examine macro-environmental factors (PESTEL) and competitive forces
- Strategic monitoring (veille stratégique) plays a crucial role in gathering and analyzing environmental information
- The framework helps identify strengths, weaknesses, opportunities, and threats for strategic decision-making