Zalando's Inclusive Ad Campaign: Promoting Diversity and Self-Acceptance
This page discusses a Zalando advertisement for their spring collection, which focuses on promoting diversity, inclusion, and self-esteem. The ad, available on YouTube, targets a wide audience but specifically addresses individuals who may struggle with self-esteem or feel underrepresented in mainstream media.
The video begins with a live Instagram performance of a song with the lyrics "I'm just tryna be myself not you," setting the tone for the ad's message of self-acceptance. It then showcases various individuals embracing their uniqueness on social media, including an amputee posing like a Greek statue and plus-size women confidently sharing photos of themselves.
Highlight: The ad's central message encourages viewers to remain true to themselves and not change for others, promoting diversity and inclusion.
Quote: "Stay as you are and don't change for others because if everyone was the same it would be useless."
The advertisement demonstrates how l'influence des médias sociaux sur les jeunes can be positive when used to promote self-acceptance and support for others. It shows how people sharing their differences on social media can inspire others to be more confident and proud of their own uniqueness.
Example: A plus-size woman posting her picture on social media inspires another woman to show herself as she is, illustrating the positive impact of representation.
The video also addresses the theme of inclusion, emphasizing the importance of accepting and supporting one another regardless of differences such as race, sexual orientation, or body type. This approach to publicité inclusive aims to foster a more accepting and diverse society.
Definition: Inclusion in this context refers to the acceptance and integration of all individuals in society, regardless of their differences.