Consumer Impact and Market Trends

The final section of the presentation focuses on how Tommy Hilfiger's eco-friendly values influence its consumers and align with current market trends. Key points include:

1. Target audience of 15-25 year olds and affluent consumers concerned with quality and sustainability.
2. The emergence of a new form of consumption focused on ethical and environmental considerations.
3. The rise of the "consum'actor" - consumers who use their purchasing power to support or boycott brands based on their values.
4. Tommy Hilfiger's adaptation to this new form of consumption by promoting sustainable fashion.

Definition: Sustainable fashion - Clothing, shoes, and accessories that are manufactured, marketed, and used in the most sustainable manner possible, taking into account both environmental and socio-economic aspects.

The image accompanying this section visually represents these concepts, emphasizing the target age group, the new form of consumption, and the idea of raising awareness for sustainable fashion. This visual aid helps reinforce the connection between Tommy Hilfiger's values and the evolving consumer landscape.

Highlight: Tommy Hilfiger's focus on sustainability aligns with the growing trend of conscious consumerism, particularly among younger generations.

Tommy Hilfiger: A Fashion Icon with Eco-Friendly Values

Tommy Hilfiger, established in 1985 by American fashion designer Tommy Hilfiger, has become a prominent name in the fashion industry. The brand offers a wide range of high-end products, including men's, women's, and children's clothing, footwear, accessories, fragrances, jewelry, and homewares under the Tommy Hilfiger and Tommy Jeans brands.

Highlight: Tommy Hilfiger's product range spans from clothing to home goods, showcasing its versatility in the fashion market.

The company's core values revolve around sustainability and diversity, aiming to unite consumers through their brand ethos. A key focus is on circularity, which helps reduce their carbon footprint and water usage by promoting sustainable materials.

Example: In 2019, Tommy Hilfiger launched its first 100% recycled and 100% denim jeans, utilizing fabric scraps and yarn from plastic bottles.

Tommy Hilfiger's commitment to sustainability is evident in several initiatives:

1. The People's Place Program, fostering inclusivity and diversity.
2. The Tommy For Life Project, which has saved over 100,000 kilograms of textiles from landfills.
3. The Occasion Wear line, promoting second-hand clothing.
4. Sustainable Style lines for men and women, featuring eco-responsible clothing.
5. Eco-friendly footwear made with recycled materials, including ocean-bound plastic bottles.

Vocabulary: Circularity - An economic system aimed at eliminating waste and the continual use of resources.