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Oral Tommy Hilfiger
17/06/2022
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How the values of Tommy Hilfiger are eco-friendly and do they influence its consumers ? TO M MY HILFIGER Oral ETLV Tommy Hilfiger 1ère diapo: Présentation TH Hello, I will introduce you TH and how the values of Tommy Hilfiger are eco-friendly and do they influence its consumers ? First, The company was founded in 1985 by American fashion designer Tommy Hilfiger. It is part of the fashion industry, with its high-end men's, women's and children's clothing, footwear, accessories, fragrances, jewelry and homewares under the Tommy Hilfiger and Tommy Jeans brands. 2ème diapo: Values eco-friendly of TH Second, The values of Tommy Hilfiger are many and are centered on sustainability and diversity in order to unite everyone through the brand. Among these values, there is circularity in order to reduce their carbon footprint and their water needs by promoting the use of materials of sustainable origin. The brand applies these values to its textile collections. Indeed we can cite: - The first 100% recycled and 100% denim jeans, launched in 2019, and made from fabric scraps, yarn from plastic bottles, and more sustainable buttons, to reduce their impact and improve their denims with each launch. - The People's Place Programm, a program that aims to welcome all people who feel different. This program is part of the brand's long-lasting collaborations. - The Tommy For Life Project,...
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which allows you to create a complete circular system, giving new life to damaged or already worn Tommy pieces. The project saved more than 100,000 kilogram of textiles from the trash. - The Occasion Wear line, to dress with second-hand clothes, and which joins the Tommy For Life project. - The Sustainable Style lines for men and women, which are ethical and eco-responsible clothing. These lines join the collaboration with Shawn Mendes which uses up to 97% organic cotton. - Eco-responsible footwear, made with recycled and more sustainable materials, including recycled polyester using ocean-bound plastic bottles from high-risk areas - The provision of useful eco-responsible ideas, such as avoiding over-washing, swapping clothes, bringing back worn parts, or favoring quality over quantity. H 100% recycled jeans Tommy For Life project Occasion Wear line Sustainable Style lines Eco-responsible shoes Useful ideas REUSE TOMM HILFIGER RECYCLE Y วาล์ว 3ème diapo: impact on its consumers Lastly, Tommy Hilfiger is a brand that represents the essence of classic American cool style, and premium quality. It mainly targets 15-25 year olds wanting to dress "American style", then wealthier consumers concerned about good quality. The targeted generation is that of the future, which faces the environmental problems of today and tomorrow, and which is therefore concerned with eco- responsibility. Nowadays, consumers are increasingly interested in the conditions of manufacture and production, as well as the composition of the products they buy. In this new form of consumption, the consumer becomes a consumer'actor and can go so far as to boycott a brand to make his voice heard. To conclude, Thanks to these values, Tommy Hilfiger is adapting this new form of consumption by making its customers, to commit to the planet, respecting the environment and favoring sustainable development, by buying greener and more responsible. со 15-25 years New form of consumption Consum'actor To raise awareness sustainable fashion TOMM Y HILFIGER