SWOT Analysis of IKEA
This page presents a comprehensive SWOT analysis of IKEA, outlining the company's Strengths, Weaknesses, Opportunities, and Threats. The analysis is visually represented using a quadrant diagram, with each section accompanied by an illustrative image.
Definition: A SWOT analysis is a strategic planning tool used to evaluate a company's competitive position by identifying its Strengths, Weaknesses, Opportunities, and Threats.
The page also includes a brief introduction, mentioning store presentation and key figures, which will be elaborated upon in the subsequent slides.
Vocabulary: SWOT - An acronym standing for Strengths, Weaknesses, Opportunities, and Threats.